Since 2018, we built and evolved under the name Live The Collective. It was a space of experimentation, growth, and learning, a foundation that started our brand collective. However, while our vision was expanding, our name no longer reflected the full scope of what we offered or where we were headed. 

 Natasha + Rupa in 2019, our first wedding show booth as Live The Collective

So we asked ourselves simple but defining questions:

JUNN (pron. 'joon') is an ode to the month of June.  Our logo inspired by the number 6, a subtle nod to our home base in Toronto ('The Six'), and our shared birthday month (the sixth of the year) making the name and brand identity deeply personal. More importantly, June represents transformation. It’s the moment when spring turns into summer, when wedding season begins, and when energy shifts. It’s a month defined by change, momentum, and possibility. Exactly what we want for our clients. Our full story here.

Rupa + Natasha in 2026, now the ladies of JUNN

JUNN is not just a name, it’s a shift in mindset. The rebrand wasn’t about changing who we are but about finally choosing a name that could grow with us and hold everything we’re building. JUNN is our next chapter, one rooted in clarity, intention, and endless possibility. Here is how we work.