For six years, we built and evolved under the name Live The Collective. It was a space of experimentation, growth, and learning, a foundation that started our brand collective. However, while our vision was expanding, our name no longer reflected the full scope of what we offered or where we were headed. 

So we asked ourselves a simple but defining question: Who are we? What does it mean? Where do we want to go from here? Where can this platform lead us? 

JUNN was the answer.

JUNN (pron. 'joon') is an ode to the month of June.  Our logo inspired by the number 6, a subtle nod to our home base in Toronto ('The Six'), and our shared birthday month (the sixth of the year) making the name and brand identity deeply personal. More importantly, June represents transformation. It’s the moment when spring turns into summer, when wedding season begins, and when energy shifts. It’s a month defined by change, momentum, and possibility. Exactly what we want for our clients. 

JUNN is not just a name, it’s a shift in mindset. The rebrand wasn’t about changing who we are but about finally choosing a name that could grow with us and hold everything we’re building. JUNN is our next chapter,  one rooted in clarity, intention, and endless possibility.