Rupa & Natasha - best friends and the duo behind JUNN.

The founders met over twenty years ago as students in Montreal, when lives revolved around science labs, student clubs and influential city fashion. Fast forward and Rupa became a dentist, Natasha a VP in medical communications. Living provinces apart, both felt a calling to build something new.

This spark initiated a creative passion project in 2018 under the label Live The Collective. What started as weekend trunk shows and late night designer sourcing morphed into a full blown mission to reinvent the local fashion scene and change shopping for South Asian designer wear in Canada to make it reliable and actually fun.

After years of hard work, building without a playbook and dressing hundreds of clients, we took a moment to step back. What we discovered was simple: it was never just about the clothes, it was about connection

With a breath of new life, JUNN was born.