“Why does this garment cost this much?”
“It seems so simple for the price.”
These are common thoughts when shopping for Indian wear here in North America.
And we understand why. When a garment may only be worn a handful of times throughout the year, it’s natural to question its value. What isn’t always as easy to see is everything that goes into making it: the artistry, the design, the technique, the hours of handwork, and the skill passed down through generations of artisans.
At JUNN, we want to help change the way we think about this.
Rather than asking, “How much wear will I get for my money?”, we invite our clients to consider, “What am I investing in?”
Because a beautifully made garment is more than something you wear. It is a piece of craftsmanship created with intention, made to be cherished, and designed to remain relevant long after a season has passed.
The value is not simply in how often you wear it, but in how it is made, who made it, and how long it will remain a part of your wardrobe.
So, here’s a little 411 on some of the techniques found throughout our JUNN pieces. We hope it gives you a glimpse into the artistry, time, and craftsmanship behind the garments, and a deeper appreciation for the keepsakes we hope you’ll have in your closet for years, and even generations, to come.
1. Sheesh/Mirror work
An intricate art of hand embroidering small pieces of real mirror on to fabric. Each piece is carefully secured with thread creating surfaces that are unique in shape and reflect the light in any surrounding.
2. Block Print
One of India's oldest textile traditions, where patterns are hand-stamped onto fabric using carved wooden blocks. Ajrakh is a distinct craft, championed by Anita Dongre, known for layered stages of printing and a natural dyeing process, such as indigo blue and madder.
DEVNAAGRI
3. Resham/Threadwork
Fine silk or threads emroidered to create motifs and texture on fabric.
4. Gotta Patti
Originated in Rajasthan, thin ribbons or pieces of metallic gota (originally in gold and silver), cut folded and appliqued onto fabric by hand to create geometric and floral motifs. Light capturing and shimmmering.
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